The Fruits of Labor from Copywriting Class

This is a compilation of ads created for my Copywriting class... which was definitely one of my favorites. These ads were not created solely by me - even in school we did everything as a team. I'd also like to state the reasoning behind the wordy visuals rather than.. well, an actual ad: They would've looked terrible. My teammates and I were all Strategic students and, therefore, have a very basic knowledge of the software required to create a good-looking ad. In the beginning of the semester, we were dumbing-down our visual ideas so that we could get Photoshop to cooperate. I'd like to mention that Mr. Pieter Blikslager was my professor for this class, and had I not taken class with him I may not have formed such an interest for the art of copywriting. So, thanks Pieter.


Visual Assignment: Choose an icon of the airline industry, and an icon of a city. Combine to show the airline is now flying there.
City street in New Orleans during Mardi Gras. A float is in the center, in the shape of an American Airline jet. On the float are women dressed as flight attendants, throwing bags of peanuts rather than beads. Headline: American Airlines is now flying to New Orleans.


Turn a fact into a headline using a roller coaster from King’s Dominion (For those of you who are familiar with Carowinds.. substitute that for King's Dominion).
Volcano: shot of the roller coaster.
Headline: 70 MPH and you’re nowhere near the interstate.


Long’s Horseradish - Using the fact it only travels four miles from the company to the market. (This was created with the thought that we would all enter something into the One Show. I graduated, and therefore couldn't enter as a student.)
Visual: A guy standing ready to go - decked out in hiking gear, boots, with a backpack and a walking stick. Looks like he should be at the base of a mountain, but he’s in the middle of town.
Headline: Long’s Horseradish - Your hiking boots should be well travelled. Your horseradish should not. Long’s is at the Central Market in under four miles.


Long’s Horseradish:
Visual: Romantic table set with dinner for two - oysters, cocktail sauce, wine, candles.
Headline: Oysters aren’t the only aphrodisiac on the table. Get in the mood for dinner with Long’s Horseradish.


The Byrd: This is a fascinating old theater in Richmond that shows movies already released on DVD. Sometimes they do specials, like showing The Lord of the Rings or Star Wars. (Google it. It's cool.)
Visual: Picture of the theatre, people waiting in line.
Headline: Our movies are so cheap you don’t have to sneak in your own candy.


PopTarts:
Visual: Picture of a little kid, backpack on, lunchbox swinging running to catch the bus.
Headline: Pop Tarts guarantee it won’t be breakfast that has him missing the bus.


Maymont: This is a park in the middle of Richmond city. It's an old mansion with gorgeous gardens, petting zoos, animal exhibits, etc. The thought behind these ads is that it is the backyard of the city. And people use it that way, too.
Visual: Picture of a Bison in someone’s small city backyard. People are grilling. It's Springtime.
Headline: Bison in the backyard? Only at Maymont.

Visual: Children’s petting zoo in someone’s small city backyard. Kids are playing. Feel of Summer vacation in the air.
Headline: Children’s Farm in the backyard? Only at Maymont.



In this class, we created headlines every time we met. The previous eight are those that made it to the last week without being shredded, critiqued to death or worse.